Techstars Startup Week Dayton 2019: Full Schedule

1:00pm PDT

Brand Basics for Your Business

Limited Capacity seats available

Speakers

Casey Telger

Marketing Director, CreativeFuse

Tuesday June 4, 2019 1:00pm - 1:50pm PDT
Steam Plant Main Stage

Marketing & Brand Strategy, Presenter

2:00pm PDT

Guerilla Marketing: Get off the Internet to Get Customers

Limited Capacity full

Moderators

AJ Ferguson

Economic Development Project Manager, Downtown Dayton Partnership

Speakers

Wilderness Agency is a hybrid marketing agency providing branding, digital, advertising, video, technology, and public relations. Utilizing innovative processes our team ensures that we are able to scale our services for startups, scale-ups, and Fortune 1000 companies. While we serve... Read More →

Tuesday June 4, 2019 2:00pm - 2:50pm PDT
Steam Plant Side Stage

Marketing & Brand Strategy

2:00pm PDT

Telling Your Authentic Startup Story

Limited Capacity seats available

Our brains are wired for storytelling. Studies show that stories sell. Neuroscience shows that stories stick. A well-crafted story connects the listener to the teller, holding attention and driving action.
In this presentation by LORE founding storyteller, Bridget Flaherty, you will learn about the story arc and the components that comprise a compelling story so that you can tell your start-up story in a way that engages listeners.

Speakers

Bridget Flaherty

Founding Storyteller, LORE

Marrying more than 20 years of experience in business leadership with her passion for storytelling, Bridget developed a curriculum for business professionals on the art of storytelling. LORE story coaches lead storytelling workshops, small group sessions and provides one-on-one coaching... Read More →

Tuesday June 4, 2019 2:00pm - 2:50pm PDT
Steam Plant Main Stage

Marketing & Brand Strategy, Presenter

3:00pm PDT

How to Build Influence for Your Brand

Limited Capacity seats available

Wouldn't it be nice for half a million people to see what you share on Facebook every day? What about over a million downloads of your podcast or 2.5 million views of your YouTube videos?

Our panelists will share how they have strategically built influence for their brand through contemporary media platforms, how they leverage that influence, and what it took to get there.

Moderators

Amelia Robinson

Speakers

Erica Lugo

Kevin Cornell

Tony Nalls

Tuesday June 4, 2019 3:00pm - 3:50pm PDT
Steam Plant Main Stage

Marketing & Brand Strategy, Panel

3:00pm PDT

PR Strategies for Startups

Limited Capacity seats available

Learn the essentials of public relations, like how to curate a media list & how to control the narrative of a bad press situation. Leave with a press release template for your startup.

Speakers

Zack Frink

Public Relations Consultant, ZF Media

Zack Frink is the founder of ZF Media. He originally began his career in TV news, transitioned to doing public relations for Huber Heights City Schools, and is currently helping businesses, organizations, and brands take their media presence to the next level. Outside of work, Frink... Read More →

Tuesday June 4, 2019 3:00pm - 3:50pm PDT
Steam Plant Side Stage

Marketing & Brand Strategy, Panel

6:30pm PDT

Bootstrapped Marketing: Design Basics & Tools

Limited Capacity seats available

Speakers

Buddy Pitts

Owner/Operat, Dayton Sportcial

Frank “Buddy” Pitts, Jr. is a creative designer and marketing consultant. Since December 2010, Buddy decided to begin his journey as a full time entrepreneur, while working with DeʼLish Cafe and since then built an e-firm (Beyond Superior Graphics) and a marketing company (Perfect... Read More →

Wednesday June 5, 2019 6:30pm - 8:00pm PDT
The Brightside: Lobby

Marketing & Brand Strategy, Workshop

1:00pm PDT

Best Practices in Social Media

Limited Capacity filling up

In this talk, Arielle Jordan will outline specific strategies that busy startup founders and business owners should use to maximize their time and achieve better results on social media. Topics will include: - Identifying obtainable social media "goals"
- Narrowing down the platforms that work best for certain goals
- Ideas for crafting the right message and aesthetic to reach your goals

Speakers

Arielle Jordan

Founder, Curafied

Arielle moved to Dayton from New Orleans in January 2017. She came for the startup scene and has since raised angel funding and launched the beta of her platform in about 6 months (which started at Dayton Startup Week!) During that time, she lived on couches and in spare rooms and... Read More →

Thursday June 6, 2019 1:00pm - 1:50pm PDT
Steam Plant Main Stage

Marketing & Brand Strategy, Presenter

2:00pm PDT

Bootstrapped Marketing: Design Principles

Limited Capacity seats available

How Well Does Your Design Communicate? The goal of visual design is to communicate. How you organize and prioritize your elements conveys valuable information about their relative importance. Visual hierarchy aids comprehension, reinforces your message, and guides your visitor through your story or toward a specific action! Learn the importance of effective communication within your advertisement!

Speakers

Buddy Pitts

Owner/Operat, Dayton Sportcial

Thursday June 6, 2019 2:00pm - 2:50pm PDT
Steam Plant Main Stage

Marketing & Brand Strategy

2:00pm PDT

What Data Should I Use in My Marketing Efforts?

Limited Capacity filling up

Lots of marketing numbers, but not sure what matters? Jason, startup entrepreneur turned digital marketing expert, will speak on social media, email marketing and website analytics. Learn where to find the numbers you actually want, what those numbers mean for your key performance indicators, and which KPIs are tied to your overall sales goals.

Speakers

Jason Adams

Digital Project Producer, LMG

Lead generating, digital strategy, inbound marketing, international education, training, search engine optimization, modern web design, Google Ads, social media, industrial/manufacturing sales, B2B sales, B2C sales, sales process mapping...and for fun: Japanese language, Pokemon... Read More →

Thursday June 6, 2019 2:00pm - 2:50pm PDT
Steam Plant Side Stage

Marketing & Brand Strategy, Presenter

3:00pm PDT

Bootstrapped Marketing: Design Tools

Limited Capacity seats available

Moderators

Buddy Pitts

Owner/Operat, Dayton Sportcial

Speakers

Carlos Portis

Founder, Texted, Inc

Thursday June 6, 2019 3:00pm - 3:50pm PDT
Steam Plant Main Stage

Marketing & Brand Strategy, Lightning Talks

3:00pm PDT

Modern SEO Strategies: Get Yourself on Google

Limited Capacity full

At this session, Frank will go through the technical considerations and content required for good search engine optimization. This will touch on site design, site speed, SSL, site mapping, keywords, text, images, and updates. Frank will also share some free tools available to support your SEO strategy.

Speakers

Frank Weikel

Owner, FPW Marketing

Thursday June 6, 2019 3:00pm - 3:50pm PDT
Steam Plant Side Stage

Marketing & Brand Strategy, Presenter

Techstars Startup Week Dayton 2019

1:00pm PDT

Casey Telger

2:00pm PDT

AJ Ferguson

Richard Kaiser

2:00pm PDT

Bridget Flaherty

3:00pm PDT

Amelia Robinson

Erica Lugo

Kevin Cornell

Tony Nalls

3:00pm PDT

Zack Frink

6:30pm PDT

Buddy Pitts

1:00pm PDT

Arielle Jordan

2:00pm PDT

Buddy Pitts

2:00pm PDT

Jason Adams

3:00pm PDT

Buddy Pitts

Carlos Portis

3:00pm PDT

Frank Weikel

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