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Marketing & Brand Strategy [clear filter]
Tuesday, June 4

1:00pm PDT

Brand Basics for Your Business
Limited Capacity seats available

avatar for Casey Telger

Casey Telger

Marketing Director, CreativeFuse

Tuesday June 4, 2019 1:00pm - 1:50pm PDT
Steam Plant Main Stage

2:00pm PDT

Telling Your Authentic Startup Story
Limited Capacity seats available

Our brains are wired for storytelling. Studies show that stories sell. Neuroscience shows that stories stick. A well-crafted story connects the listener to the teller, holding attention and driving action.
In this presentation by LORE founding storyteller, Bridget Flaherty, you will learn about the story arc and the components that comprise a compelling story so that you can tell your start-up story in a way that engages listeners. 

avatar for Bridget Flaherty

Bridget Flaherty

Founding Storyteller, LORE
Marrying more than 20 years of experience in business leadership with her passion for storytelling, Bridget developed a curriculum for business professionals on the art of storytelling. LORE story coaches lead storytelling workshops, small group sessions and provides one-on-one coaching... Read More →

Tuesday June 4, 2019 2:00pm - 2:50pm PDT
Steam Plant Main Stage
Thursday, June 6

1:00pm PDT

Best Practices in Social Media
Limited Capacity filling up

In this talk, Arielle Jordan will outline specific strategies that busy startup founders and business owners should use to maximize their time and achieve better results on social media. Topics will include: - Identifying obtainable social media "goals"
- Narrowing down the platforms that work best for certain goals
- Ideas for crafting the right message and aesthetic to reach your goals

avatar for Arielle Jordan

Arielle Jordan

Founder & CEO, Curafied
Arielle moved to Dayton from New Orleans in January 2017. She came for the startup scene and has since raised angel funding and launched the beta of her platform in about 6 months (which started at Dayton Startup Week!) During that time, she lived on couches and in spare rooms and... Read More →

Thursday June 6, 2019 1:00pm - 1:50pm PDT
Steam Plant Main Stage

2:00pm PDT

What Data Should I Use in My Marketing Efforts?
Limited Capacity filling up

Lots of marketing numbers, but not sure what matters? Jason, startup entrepreneur turned digital marketing expert, will speak on social media, email marketing and website analytics. Learn where to find the numbers you actually want, what those numbers mean for your key performance indicators, and which KPIs are tied to your overall sales goals.

avatar for Jason Adams

Jason Adams

Digital Project Producer, LMG
Lead generating, digital strategy, inbound marketing, international education, training, search engine optimization, modern web design, Google Ads, social media, industrial/manufacturing sales, B2B sales, B2C sales, sales process mapping...and for fun: Japanese language, Pokemon... Read More →

Thursday June 6, 2019 2:00pm - 2:50pm PDT
Steam Plant Side Stage

3:00pm PDT

Modern SEO Strategies: Get Yourself on Google
Limited Capacity full

At this session, Frank will go through the technical considerations and content required for good search engine optimization. This will touch on site design, site speed, SSL, site mapping, keywords, text, images, and updates. Frank will also share some free tools available to support your SEO strategy.

avatar for Frank Weikel

Frank Weikel

Owner, FPW Marketing

Thursday June 6, 2019 3:00pm - 3:50pm PDT
Steam Plant Side Stage